Dec 9
Thank you to everyone who came out to celebrate Onitsuka Tigerâ„¢‘s 2010 Year Of The Tiger event last Thursday, December 2, 2010 in Miami during Art Basel. Simone had a blast doing his live art installation while the music was provided by Steve Aoki.
Nov 24
One of Only Five of the Custom “Made of Japan†Inspired Creations Will Travel to Annual International Art Festival For a Special Event Featuring A Live Art Installation By Simone Legno (tokidoki) and Music Provided By Steve Aoki (Dim Mak)
On Thursday December 2, 2010, Onitsuka Tigerâ„¢ will celebrate the 2010 Year Of The Tiger with a special media event during Art Basel, the annual international art festival taking place in Miami Beach December 2 through 5. Located inside the lobby at Shore Club, this Onitsuka Tiger event is an Art Basel media and VIP showcase featuring a live art installation by Simone Legno, of Japanese lifestyle brand tokidoki, and a viewing of the limited edition Onitsuka Tiger TANSU wooden sneaker sculpture. Music will provided by Steve Aoki, celebrity DJ and founder of music imprint Dim Mak, and catering will be provided by NOBU and TY KU Asian Spirits.
“Tansu is a fascinating, but relatively unheard-of part of Japan’s woodworking tradition, and we wanted to share it with the Western world,†says Shannon Scott, Senior Manager of Marketing Communications at Onitsuka Tiger. “This authentic custom Tansu creation offers a unique new way of bringing our “Made of Japan†campaign to the forefront and continuing to share our Japanese heritage and culture with our fans while celebrating the “Year of the Tiger.â€
Combining three ancient Japanese trades: carpentry, lacquering and ironwork, Tansu boxes were originally designed to be functional and portable, but today they are better known as objects of timeless beauty. Tansu perfectly reflects the masterful craftsmanship and harmonious aesthetics found in the finest Japanese art and design. Authentic, antique pieces are rare and highly sought-after by Western collectors.
See you in Miami!
Nov 15
A big GRAZIE MILLE to everybody who stopped by the tokidoki x Onitsuka Tiger event at Eilatan in the Beverly Center on Saturday, November 13, 2010.
If you haven’t already, pick up a pair here!
Nov 12
Happy 50th Anniversary to Sanrio!
tokidoki helps celebrate the Small Gift event! Simone hung out with Hello Kitty’s head designer Kittymama last night during the Small Gift VIP Party at Barker Hanger in Santa Monica, CA.
If you liked Simone’s painting for Three Apples last year, you will LOVE his piece for Small Gift. You can view this piece at Small Gift Los Angeles, held at Barker Hanger in the Santa Monica Airport. The painting will be up from November 12 – 21, 2010. For detailed info, click here.
tokidoki contributes to the celebration with our limited edition t-shirts! Make sure to pick one up (or all three!) at the Small Gift Mobile Pop-Up Shop or the LA event.
Nov 9
San Francisco Giants’ pitcher Sergio Romo was spotted sporting the tokidoki x New Era Adios face hat during the Giants’ victory parade over the Texas Rangers.
Oct 19
tokidoki makes its first debut at New York Comic Con this year! From Simone’s signings to more Street Fighter and Marvel, we made quite a splash in the Big Apple.
Oct 4
- 50 tickets given out per day; first come, first served
- Only 1 item signed per person
- No canvas items
See you at BOOTH #2775!
Oct 3
This weekend I lived one of the most exciting experiences of my life. Guess what?! I was invited by Fiat and the Fiat Yamaha Team to Motegi, the world famous Japanese race track to participate in the Grand Prix of Japan! For three incredible days I lived on the track, in the paddock and in the pitboxes with the worlds fastest MotoGP riders.
To reach Motegi I passed by the wonderful Japanese countryside near Mito in a Fiat 500C. The weekend was perfect, and the weather was great.
Day 1, free practice of the MotoGP. I was so excited to discover the MotoGP world and when I got there the reality was even better than I imagined! I would meet the nine time World Champion Valentino Rossi; the legendary Italian rider of the Fiat Yamaha Team was in the pitlane to greet his fans!
I wasn’t surprised to see such a huge crowd for him in the pitlane of Motegi…
Being in the pits when the mechanics and engineers were preparing the Yamaha M1 was an incredible experience. These bikes are super precise machines that achieve unbelievable performance!
I had the chance to meet Valentino Rossi, one of my legends since the beginning of his career. We had a chat inside the pits: I was really happy to learn he already knew tokidoki. We also exchanged contacts: it’s great knowing that a world champion such as Valentino can be such a down-to-earth and nice guy.
Sitting in the inside border of the track I experienced the real show of the MotoGP: I could see riders such as Valentino Rossi and Jorge Lorenzo speeding around the curves. This way, I could appreciate the speed, power and elegance of these bikes. They definitely rock!
Everybody here is so busy and unfortunately I couldn’t meet Jorge Lorenzo. He’s only 23 years old but hes already driving fans crazy: he is a “chosen one†destined to a magnificent career!
SUNDAY – Race day finally arrives: the atmosphere it’s thrilling and my heart is pounding! The bikes are ready to hit the track, mechanics are busy with some last minute tweaks and cute umbrella girls entertain the fans…
A few minutes till the green light: Valentino and Jorge only need to put on their helmets and jump on their M1s!
 The battle between Rossi and Lorenzo was unbelievable: the crowd was excited and I was lucky enough watch it STANDING ON THE SIDE OF THE TRACK!
 The Fiat Yamaha riders ended up with a respectable third and fourth place…
 The podium was a special moment to celebrate a wonderful race and a happy closure of my experience. I want to thank all the wonderful people I met and the whole Fiat Yamaha Team working behind Valentino and Jorge! Definitely, I will be an even BIGGER fan than I was before. Sayonara!
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