Feb 24
Posted in products. 7 Comments, write one.
Have you seen our new Cartolina bags? It features photos taken around the world, some even by Simone! Here’s a close look at some of our characters on their travels…




Also available are the new Pepe and Carmella print bags, both with a tonal monogram print.


Dec 18
Posted in celebrities, fans, products, wow. 1 Comment, write one.
Last night Simone presented Paris Hilton with an early Christmas present, and she’s posted some pics on twitter. Thanks Paris!


Nov 3
Posted in Simone, celebrities, events, fans, news, products, tokidoki ink, wow. 12 Comments, write one.
Boy oh boy, does Hello Kitty know how to throw a rager and her 35th anniversary party was no exception! THOUSANDS of people showed up including Hello Kitty herself, Head designer “Kitty Mama” Yuko Yamaguchi and Hollywood celebs like Paris Hilton, Kimora Lee Simmons and Dave Navarro! A HUGE thanks goes to show curator Jaimie Rivadeneira (of JapanLA), Sanrio, L.A Works, Royal/T and all the fans who came out to celebrate! If you haven’t seen the Three Apples show yet, it’s up until November 15th at Royal/T in Culver City, California. It’s a MUST SEE!











Oct 29
Posted in news, products, wow. No Comments, write one.
We are proud to announce the release of our new print “Astronauta” in 9 different bag styles. Available now through our online store! 
Oct 19
Posted in Simone, celebrities, events, fans, news, products, rumors, wow. 2 Comments, write one.

Three Apples is a multi-dimensional exhibition and celebration of all things Hello Kitty running from October 23 to November 15. The celebration, a gift for Hello Kitty fans of all ages, will take place at Los Angeles’ famed Royal/T art space and gallery (www.royal-t.org), a visually stunning and playful, Japanese-inspired art exhibition space, retail store and café, located within Culver City’s vibrant arts community.
The Three Apples art show, curated by Jamie Rivadeneira of JapanLA, features original work by more than eighty artists including: Gary Baseman, Ron English, Buff Monster, Camilla d’Errico, Luke Chueh, Deph, Amanda Visell, Frank Kozik, Natalia Fabia, Huck Gee, Tara McPherson, Yosuke Ueno and of course our own Simone Legno. A portion of the profits will be donated to LA Works, a non-profit company that creates community service projects.
Simone and Yuko Yamaguchi Hello Kitty’s head designer will be making a special appearance from 1 to 2PM and 3 to 4PM on october 24th to launch the exclusive tokidoki for Hello Kitty 35th Anniversary collection which will be available for purchase at the event! For more event information click here!
Sep 25
Posted in celebrities, products, rumors, wow. 11 Comments, write one.


“I am very flattered that I became a tokidoki, I always loved them and I am happy to be one of them” – Karl Lagerfeld
Aug 24
Posted in products, wow. 6 Comments, write one.
We just received some very exciting news! Our discoteca print is the #1 top selling theme & background on the t-mobile sidekick store, and many of our other designs are all over the top 25! Check out Simone’s sidekick artist profile page here and customize your sidekick today!

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